27-29 Sept.

Saturday, 29 Sep. 9:00–13:00


The Art of Conversation

/ Dan Ramsden / Rob Scott / Vicky Holland / Luisa Sousa / Emily Heath

DanRamsden RobScott VickyHolland LuisaSousa EmilyHeath

Tutorial Workshop

What we can learn about IA from Voice UI design

Voice interaction is a natural playground for UX practitioners and Information Architects in particular. After all, we’re building experiences out of language and staging transactions within invisible structures.

But how should we research, prototype and design these experience, especially when they span contexts and content domains within the same experience. And what can we learn from VUI design as we create IA across any other digital environments?

In this workshop, you will:

  • Learn to develop ideas for voice and other invisible structures.
  • Practice describing and diagramming information architectures for new types of structure
  • Prototype and research propositions, from transactions to more exploratory experiences

We’ll also share some thought-provoking examples of what the BBC has learned in designing for voice platforms, asking questions like:

  • When pausing a live broadcast, where does it resume from?
  • Does “last” mean “previous” or “final”?
  • How do you gracefully handle errors without a screen?
  • How might we design for discovery in a conversational interface?

The tools and lessons in this workshop will give you a new perspective to take back to your professional work, and shine a light on something fundamentally human: the art of conversation.


Dan Ramsden

As Creative Director for UX architecture (UXA) and Design Research at the BBC, Dan Ramsden leads a team of information architects who are committed to making the BBC’s tools, content and experiences more meaningful and connected. He’s responsible for defining the professional practice of UXA at the BBC and ensuring that the organisation is creating information architecture that delivers the best possible experiences to its editors and audiences.


Dan has previously worked for agencies and ran a theatre company. He now designs labels, vocabularies, URLs, navigation, strategies and processes. He likes jokes, magic and making the most of moments. He also like alliterations. He lives just outside Sheffield (UK) with a wife, a child, and a cat called Rosa.


Rob Scott

Rob Scott is a User Experience Architect at the BBC, currently working within BBC Education on products such as BBC Food and BBC Bitesize. He previously worked on the BBC’s ‘Global Experience Language’ (GEL) team, as well as products for internet-enabled big screen devices, including the pre-Rio Olympics refresh of the Red Button+ service. Prior to the BBC, he spent 7 years with a niche provider of meaningful travel experiences, constructing the IA for CRMs, flight booking and event management systems. He also co-organises the VR Manchester Meetup and will happily talk about ‘presence’ for hours if you let him.


Vicky Holland

Vicky is a UX Architect at the BBC, currently working on creating consistent navigation, and experience across the many tools journalists use to create content. Previously she worked at an agency helping charities organise all their complicated information into beautiful and positive user experiences, and even more previously she was a librarian. She lives in London and spends her spare time organising noisy music events and taking pictures of them.


Luisa Sousa

Luisa is a User Experience Architect for BBC News, with a background in visual design and infographics. She likes when things make sense and are designed with the user in mind. She can often be heard ranting about something “that just makes no sense!” She works with UX designers and developers to deliver logical content structures, good navigations and useful interactions on responsive websites and mobile apps.


Emily Heath

Emily has been a UX Architect at the BBC since 2014. She is currently working on joining up the Children’s ecosystem, helping kids discover more content they’ll love: from games, learning apps and quizzes, to TV shows and fan website content. Prior to this role, Emily ran a small digital agency where she designed and built information-rich websites for a wide range of arts organisations and small/medium-sized businesses. Emily occasionally speaks at UX and IA conferences when she feels like she has something important to say. She has a daily yoga practice to keep her grounded and does acroyoga whenever she feels like taking off.

EuroIA 2018 is also on Medium, Twitter, Facebook and LinkedIn. And you can sign up to our newsletter and receive updates. For help, ping the co-chairs : Alberta, Oana or Xander or drop us a line at info (at)