27-29 Sept.

Thursday, 27 Sep. 15:30–15:50


Language for Transition

/ Koen Peters

Koen Peters


Language and conversations are at the heart of our current design practice. There is the growing importance of voice UIs (with new job profiles like dialogue designers), and the design process itself is all about co-creation and facilitating conversation between stakeholders. So, language and conversation skills are essential to us designers.

 Language is also crucial when you try to understand and bring about change in a system or an organisation. An organisation is its language, and you cannot innovate or change an organisation if you stick to its current language. Geert Hofstede’s cultural dimensions help you better evaluate an organisation and its culture before designing for transition.

 At Namahn, we have been developing a Systemic Design toolkit. The tools in this toolkit are workshop tools, tools for conversation. They allow us to zoom out to and design on a system level (versus the level of interactions or the level of services). This “systemic lens” is very useful when you want to intervene in a system or organisation, when you are designing for transition.

 I will share our first ideas on a language for transition: first, understand the current language of the organisation and foster conversations using a systemic lens. Then, start creating a new language for transition using metaphors and “constructive” words…


Koen Peters

Organising/structuring information and making sense of messy content has been my thing at Namahn. Usually I’m working on web and intranet projects for governments (EC, Flemish government…) or other large organisation, so environments where there is always loads of messy, complex content to deal with… I organise the Information Architecture and Interaction Design trainings at Namahn. At the moment, I’m involved in the development of Namahn’s Systemic Design toolkit. I enjoy discovering cities on my foldable bike and I am passionate about singing Bach, Monteverdi, Purcell, and less known composers such as Fiocco and Sances.

EuroIA 2018 is also on Medium, Twitter, Facebook and LinkedIn. And you can sign up to our newsletter and receive updates. For help, ping the co-chairs : Alberta, Oana or Xander or drop us a line at info (at)