27-29 Sept.


Thursday, 27 Sept.

08:30 – 09:00
Good morning… Registration… Coffee… Conversation.
09:00 – 09:30
EuroIA Dublin 2018 – Opening address
09:30 – 13:30
Hands-on Workshop
A re-introduction to information architecture

Donna Spencer

Hands-on workshop
Empathy & Impact Mapping for Humanogy

Yuri Vedenin
Nikita Efimov

Tutorial Workshop
Disruptive testing for disruptive technology

Arnaud Bartois
Mathieu Bourel
Noelle Lewkowicz
Sylvie Daumal

Hands-on Workshop
The pragmatic guide to product discovery

Jeff Simons
Kevin Devine

Architecture Walk
Architectural Narratives: Half-day (Information) Architecture Walk
Dan Klyn
Andrea Resmini

13:30 – 14:30
14:30 – 15:15
Amy Ross
Amy Ross leads the advanced space suit pressure garment development team at the National Aeronautics and Space Administration (NASA) Lyndon B. Johnson Space Center. Every day is an adventure as technologies and concepts for space suits to take humans beyond Earth are realized.
15:15 – 15:30
Keynote Q&A – Break – Transition to rooms
15:30 – 15:50
Language for Transition
Koen Peters
Language and conversations are at the heart of our current design practice. There is the growing importance of voice UIs (with new job profiles like dialogue designers), and the design process itself is all about co-creation and facilitating conversation between stakeholders. So, language and conversation skills are essential to us designers. […]
A new kind of pair design
Natacha Hennocq
Illustrated by a few recent projects here are some burning questions for today’s designers: Is it possible to share the decision making with all the project members, machines and humans? What kind of facilitation methods can we look for? What new testing methods can we invent for services that do not yet exist? How can think about the impact of our designs on people’s lives? […]
15:50 – 16:35
Understanding the future human

Neil Collman
Future human behaviours and attitudes will play an enormous role in the adoption of technology. In order to design change for good, we need to understand the future human first before we drive forward with more and newer technology. Foresight is the path to this understanding. […]
Maps & Markers: Crafting a strategy to transform your design team
Alissa Briggs
We all dream of working in organizations where design is respected, valued and impactful. What if we could actually make that dream a reality? […]
16:35 – 17:00
Coffee Break
17:00 – 17:45
Enhancing Traditional Museum Experiences With Immersive Technologies – Remote Talk
Jiayang Zhang
This talk will take you behind the scene of PlastAR, an Augmented Reality experience designed for Carnegie Museum of Art, produced by Entertainment Technology Center of CMU. I will take a deep dive into how the experience solved problems like information asymmetry, the infrastructure that made it possible, and what has changed since it was published. […]
When UX takes a daytrip to Paris

Natalie Moser
I will take you on a behind the scenes tour of the UX and you will see how we are making a positive impact on the passenger experience from the moment they choose a Eurostar destination and manage their booking to time at the station and onboard the train. […]
17:45 – 18:05
Cross Reality User Experience: taming the wild west of VR & AR Interaction Patterns
Rob Scott
Join me as I introduce a high-level taxonomy of Cross-Reality UX patterns, along with a framework to help decide which interactions make sense based on the story you’re trying to tell. Hopefully you’ll be empowered to join the fight, and just maybe we’ll start to demystify this new and exciting realm of user experience. […]
Those Who Live at the Library

Dalit Shalom
“Those Who Live at the Library” is a project that challenges the traditional methods of archiving by piecing together personal narratives based on collections conserved by everyday individuals. By reassembling these troves and revealing hidden stories, we are granted an authentic voice to understanding our collective history and chronicles of the past. […]
18:05 – 18:15
Short Break
18:15 – 19:00
Why designers suck at innovation (and what to do to suck less)
Franco Papeschi
The audience will walk away with: A framework to highlight the riskiest traps to launch innovative products. A series of actions that IA, UX and design practitioners can take to avoid them, and – on the contrary – make the most radical innovations thrive. A series of actions that IA, UX and design leaders can take to create the conditions for success. […]
Planning for Everything

Peter Morville
We can’t predict the future, yet we do it all the time. We organize events, trips, projects, days, weeks, and years. We plan to buy a home, build a career, survive cancer, learn to dance, teach a class, or get in shape. Our ability to model the world as it is and might be is a gift, but mental time travel is also really hard. Fortunately, since planning is a skill, everyone from playful improviser to rigorous planner can improve, and that’s the aim of this talk. […]

Fáilte go Baile Átha Cliath

EuroIA goes to Dublin, the capital of the Republic of Ireland. A truly unique city and one of the most active IA and UX hubs of Europe.
EuroIA 2018 will take place at Royal Marine Hotel in Dun Laoghaire, situated on the waterfront, only a short ride from the city centre.
Royal Marine Hotel, Marine Road, Dun Laoghaire Dublin A96 K063 Ireland

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, Amsterdam and most recently, in Stockholm. In 2018 will be in Dublin for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

EuroIA 2018 is also on Medium, Twitter, Facebook and LinkedIn. And you can sign up to our newsletter and receive updates. For help, ping the co-chairs : Alberta, Oana or Xander or drop us a line at info (at)