Tim Caynes
Tim is a Principal Designer at Foolproof, meaning that he’s responsible for the integrity of the thinking behind Foolproof’s experience design practice. Tim works closely with design, strategy and insight teams, and with business stakeholders and third parties, to create evidence-based designs for global brands such as Sage, Simply Health, Coke, Apple, Sky, HSBC and Shell. As principal designer, he is focused on understanding user needs and behaviours, contexts of use, and interactions with information systems, to do smart things for good people.