Jonas Söderström
Current role: Speaker
An IA/UX consultant since the mid-1990s, I’ve worked with countless companies, the Swedish Government, the Swedish Parliament, Council of Europe, etc. Been called “the grandfather of usability in Sweden”. Pioneer in digital work environment issues, frequent keynote speaker.
In 2012, I was appointed by the government to the National Forum on Usability and Accessibility, a strategic group in charge of advancing UX methods. Proud recipient of Sweden’s finest UX award, Stimdis’s Grand Prize, in 2016.
The bestseller “Jävla skitsystem!” (“Stupid bloody system!”, 2015) was hailed as “an eye-opener” and “a breakthrough” and has reached readers far outside the design and ux communities.